6 Reasons to Blog About It
Why You Should Keep a Blog
by LINDA LIEBE
1. Mainstream Communication
Blogs have gone beyond the novelty and become mainstream communication tools for private and business use alike. They are fast becoming the most popular way to communicate ideas on the web, and web users are searching for them. Blogs are the tools Internet consumers use to gather information and form opinions about products and services they are researching. By hosting a blog on your website, you are able to communicate the information potential clients are looking for and provide solutions to problems they are trying to solve.
2. Search Engine Friendly
Search engines love blogs, especially Google. Maintaining a blog on your website means you are offering unique, valid content on a regular basis, which puts you ahead of those sites who lay stagnant and update rarely. Blogs also offer you plenty of opportunities to add search keywords and phrases into your content, which will inevitably help raise your profile in the competitive world of search engine ranking. Search engines are able to monitor how often a site is updated and how unique its content is. By updating your blog at least monthly you are not only proving that your site is active, you are also increasing your “searchability”.
3. Attract Your Niche Target Market
You want your target market to land on your website and STAY! Keeping a blog that contains topics related to your business will increase the chances of your website being listed in a search, thus increasing the chances of someone landing on your page and stopping to read what you’ve written. People search for all manner of things on the Internet, you want to attract those who are searching for and are interested in things relating to your business. For example – Bob is searching for instructions on how to sew a button onto a shirt. He comes across Betty’s Buttons, a web-store that sells buttons and other sewing paraphernalia. Why? Because Betty, the owner of Betty’s Buttons, has blogged about the exact topic that Bob was searching for and this came up in his Google search. Betty has attracted her target market who may now bookmark her site for future reference. This will increase the chances of a browse through the site, a return visit, a purchase from the site or preferably, all of the above.
4. Make Your Site “Sticky”
Sticky – meaning your visitor will want to stay and learn more about what you do. The average web enthusiast doesn’t have a lot of patience or a huge attention span. They know what they are looking for and if they can’t find it on your site, the next one is but a click away. You will need to pique your visitor’s interest and entice them to stay on your site, providing short blog entries will keep them from clicking away. Choose topics that are brief, interesting and relevant to your business – for example, a Children’s Party Supply web-store may blog about fun games to play at children’s birthday parties.
5. Establish Yourself as an Expert in Your Field
You know your field, write about it. Gain the trust of your visitor by providing information that will expand their knowledge. A website that offers hints, tips and advice shows their visitors that the people behind the site know what they are doing – it will give you credibility. Having said that, try not to overwhelm the reader with jargon or too much terminology. Keep it brief, simple, and to the point.
6. More Accessible than E-Newsletters
Sending newsletters is getting to be a lot of hard work. The spam laws that are now in place require you obtain permission to email the subscriber and for you to offer an “opt-out”. You will need to attract subscribers to “opt in” to your newsletter and when you get them, there is no guarantee that your newsletter will be delivered to them. Tough “anti-spam” filters on email programs can see your email landing straight in the junk-mail filter. Should your newsletter survive the gauntlet of spam filters and make it to the inbox of your subscriber, it could still be overlooked due to the bombardment of spam that is delivered daily to email addresses all over the world. Blogging your content means it is accessible and available at all times. What you write in your blog can be read today and easily revisited next week – no hunting through your inbox to find that great recipe or the tip on how to change your spark plugs. The information is there, just a click away in that blog I bookmarked the other day!
Where to start?
Pick a topic and select your keywords (you can use Google’s Keyword Tool to help you pinpoint which key words and keyphrases are being searched). A good topic to start with is addressing some of the questions your customers frequently ask. If you would like help getting your blog started, send us an email or give us a call. Together we can work out some great topics for your blog and help you write them.